Imagine you are grooming on your favorite song and that one annoying thing called ad shatters all the mood- irritating right! Everytime you are surfing the net and the pop-up with cross-buttons appear. But have you observed closely- when there are millions & millions of ads that are created each day, why do only some of them appear to you? And that some also happen to be within your frame of interest? Well, well, well- that is the power of SEM! Ad business is an exhaustive way of attracting customers and making then real ones. Long story short-like SEO optimizes your search, SEM optimizes your ad search. And we, quite contrastingly love ads. Making business of Adwords for your business is a great deal of business, we tell you.